Region of Waterloo General Inquiries

Contact Information for General Inquiries
150 Frederick St., Kitchener, Ontario N2G 4J3

Phone: 519-575-4400
TTY: 519-575-4608

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Public InputStrat Chat logo

The community has provided a wealth of expertise and insights that helped guide the Region's priorities as found in the Strategic Plan for 2015 - 2018. Thank you for your participation and interest in making this community a place where people matter and ideas grow.

To see a summary of the Strategic Plan download the 2015 - 2018 Strategic Plan Short version.

To see a detailed version of the Strategic Plan download the 2015 - 2018 Strategic Plan Long Version.

The following information provides details about how the Region engaged the community and our partners in the 2015-2018 Strategic Planning process. 

Overview of public engagement

Much has changed and much has been achieved by the Region of Waterloo since the development of the 2011-2014 Strategic Plan. To remain focused and relevant, the Region is developing a new Strategic Plan for the 2015-2018 term of Council.  The Strategic Plan provides focus and clarity to guide actions and future decisions for the Region of Waterloo. 

There were two phases to the engagement and consultation process, branded "Strat Chat" for the Region's strategic planning process and both are now complete.

Thank you for participating in the discussions! Your ideas and comments are valued and have been incorporated into the Region's overall public engagement feedback. Council and Regional staff are working to finalize the strategic focus areas, objectives and action items for the 2015-2018 Strategic Plan, which will be made available to the Public in early October.


Phase 1


Phase 1 included broad-based consultations, and focused on gathering information on high-level priorities from the public and Regional staff. Phase 1 public consultation background document  


Phase 2

Phase 2 of the process worked to refine the themes generated in Phase 1, and help identify more specific actions in order to achieve the high-level priorities identified in the previous phase. Phase 2 public consultation background document.

The Region implemented both quantitative and qualitative methods in order to obtain a balance of in-depth and quantifiable information. 

Phase 1 public input results:

The public provided a wealth of information which will inform the 2015-2018 Strategic Plan priorities, departmental strategic plans, as well as other key Region of Waterloo initiatives such as the Service Review, the diversity and inclusion strategy, service strategy and communication improvements.  It is important to note that the findings from both quantitative and qualitative methods are fairly consistent overall and both provide useful information for various aspects of the planning process.

Quantitative Method - Telephone Survey

A statistically reliable public survey was conducted from January 24 to February 10, 2015, to inform the development of strategic priorities as well as the Service Review process.  Environics Research Group was hired through an RFP process to conduct a telephone survey with a representative sample of 1,200 residents.  To see the survey results click here

Qualitative Methods - Focus Groups and community forums (Phase 1)

Focus groups and community forums were held with a variety of stakeholders and groups  between February and April 30, 2015.  Efforts were made to host sessions and recruit participants from diverse groups in the community as they relate to the trends, issues and forecasts for our community.  For example, because our population is aging and growing more ethnically diverse, specific efforts was made to engage seniors and ethnic populations from across the region.  Also, in order to ensure that the Region heard from all members of the community, focus groups were held with people who may not typically participate without targeted outreach; focus groups were held with people who have experienced homelessness, people living with disabilities, people living on a low income and with newcomers to Canada.

These qualitative methods were also used to allow for in-depth discussions, and provided the opportunity to explore priorities that were identified in the statistically reliable telephone survey.  For example, the environment was identified as a priority in the telephone survey and therefore focus groups with environmental groups were held in order to gather more information on this important area of focus. Issues that were identified in the telephone survey as needing improvement were explored with focus groups in order to identify solutions to for improvement this area.  For example, engagement with the public was identified as an area needing improvement and so questions on how to engage the community, as well as questions on communication preferences were asked to help develop a better engagement strategy.

To see the summary of the phase 1 consultation click here

(A detailed report of will be available before the end of June 2015). 


Background Information:

Doug Norris (Chief Demographer at Environics Analytics)  - the shifts in our community's population and the potential implications for policies, programs and services.

Mike Murray (Chief Administrative Officer with the Region of Waterloo)

Phase 1 public consultation background document (January - April) for the 2015-2018 Strategic planning process. This document will change as the community consultation for the strategic planning process evolves. For information on what programs and services the provides, watch this engaging video.

Phase 2 public consultation background document (May - June).

Read about the Region's role in the community

Questions or comments can be directed to Lorie Fioze at:

Lorie Fioze, Manager of Strategic Planning
150 Frederick St.
Kitchener, ON N2G 4J3
Phone: (519) 575-4758
Fax: (519) 575-4440
TTY: 519-575-4608